Social media marketing is an essential element of any Internet marketing strategy. Developing and maintaining a social media marketing strategy will help you increase awareness for your website, build a consistent viewer base, and convert clients from the millions of people on social media. A social media marketing strategy is a comprehensive, planned coordination of all your social media accounts. You must consistently and persistently engage users throughout all of your linked accounts to develop rapport, build trust, and develop a relationship with your viewer base. Ultimately, your social media marketing strategy should be a fundamental tool to draw traffic to your website and convert viewers into clients.
Objective and Goals
When establishing your social media marketing strategy, it is important that you begin with a set of objectives and goals that you wish to achieve through your multiple social media accounts. Try to think of how each separate account will work towards different goals. Do you wish to generate traffic to your blog or website, establish rapport with potential clients, or build credibility?
Once you have an idea of how each social media account will function, set reasonable objectives to help track the efficacy of each account. Try to take into account advanced metrics such as leads generated, traffic referred to your site, or content shared by your users. Be sure to track progress, and maintain the flexibility to adjust your social media marketing strategy according.
Which Social Media Platforms are Most Important?
Diversity should be one of the staples of your social media marketing strategy. With that said, you do not want to waste time with social media accounts which are not going to effectively meet your goals, and work towards converting future clients. The six most important social media accounts to develop are:
It is important that you understand how each of these platforms works and the types of users each attracts. Target your message on each to serve a specific purpose, and speak to a specific set of people. Your overall objective on each, however, should be to generate traffic to your main website, establish new contacts, and convert future clients.
Managing your Social Media Accounts
Set aside time to develop and source relevant content or images to engage users on your various social media accounts. This content should include a variety of topics including current trends and keywords within your service range and should be specialized to target local audiences. Preschedule content, tweets, pins, and posts if possible to prevent ‘no post’ days. Establish a consistent system to respond to comments, and engage with your readers. This system will serve to build relationships with potential clients.
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Evaluate Performance Goals
Regularly analyze and evaluate the performance of your social media accounts to ensure that your strategy is working. Use metrics and analytics to ensure that each account is serving its intended purpose. Do not be afraid to study the social media marketing techniques of your competition, and continuously adjust your strategy.