Toward the end of 2002, our founder began transitioning to the civilian life from her military service as an Electronics Technician (ET2/E-5) in the Navy. She started with a small eBay store (back when eBay was cheap and PayPal was free) and grew her small company to a full-fledged e-commerce site (rare back then) that grossed $300K in its first year (even rarer at the time). She imported product from all over the world and ran the entire business from a laptop computer. The company was number one on Google (and DogPile – yes, they are still around) before number one on Google meant anything to anyone. She realized she was seriously on to something. She worked with content on the site to show up for different search terms with astounding results.This all happened YEARS before search engine optimization was even thought of by most people.
Heck, most people thought AOL WAS the Internet (remember… “You’ve got mail!”). She was a geek. Her friends thought She was crazy. Her family thought she was crazy. She would sit up for 2-3 days playing with the site and watch the numbers climb. Geek was paying. In the first year, the company opened a brick-and-mortar location to keep up with the demand.
By 2004 she had sold the retail business for a profit and began her romance with Internet marketing.