Why Business Professionals Need a Local SEO Expert

Local SEO

Wondering if your small business can benefit from a local SEO expert? We're sharing the top industries that need to get on board (and why!) here. You've read about the importance of blogs and social media. And now you've heard that you need a local SEO expert too. You're probably wondering what local SEO is and what can it do for your company. Put simply, local SEO provides search results based on the user's location. So if a user is in … Continue reading...

How to Track ROI Like a Social Media Analyst

social media marketing analyst

How to Track ROI Like a Social Media Analyst You've put good money into your social media marketing campaigns, and now it's time to know if they deliver. Here's how to track like a social media analyst. Good news: You don't have John Wanamaker's problem. Wanamaker, the inventor of the department store and a marketing pioneer, voiced the eternal complaint about advertising: "I know that half my advertising dollars are wasted. I just don't … Continue reading...

How to Setup Facebook Messenger for Business Pages

Setting up Facebook Messenger to work with your phone allows you to answer Facebook messages from potential and current clients in a more time-effective and professional manner. This article will walk you through the steps you need to take to download your Facebook Messenger Code, setup your Facebook Response Assistant, and manage your Facebook Messenger Messages from your iOS or Android phone.   You can also Download the Full Tutorial … Continue reading...

2017 Changes to SEO with SSL Certificates. Is This Google Shaming? No!

changes in ssl requirements

For some time now, there has been chatter in the SEO world that SSL will soon become the standard for all websites. Now, this might not seem very important to you as a small business owner. But, eventually, it will be very important to every online communication with your customers and prospects. Google has already started to display a glimpse of what is to come with SSL requirements. For now, you will see a small (i) icon to the left of a URL … Continue reading...

Blogging and Social Media in 2016

Blogging and Social Media

The digital space has undergone remarkable changes in the last couple of years. Blogging and social media in 2016 is a landscape that is set to go on a revolution, but not so much that it will be entirely different from what we experienced in 2015. Therefore, if you're a blogger, there are certain things you have to keep in mind this year. You cannot afford to blog without this knowledge because you'll risk being left behind, and … Continue reading...

7 Tips to Increase Online Brand Awareness

GUEST POST BY: Jonathan Leger Are you a small business owner or do you have the responsibility of handling PR campaigns? Have you been seeking ideas to increase brand awareness for the company? If so, the following tips should help you to obtain the online presence your company needs. Implement as many of them as needed to make your brand name easily recognized by your targeted demographics. Know Your Purpose Are you interested in building … Continue reading...

How to Say Goodbye To Your Client Drought

Using  LinkedIn To Forge Collaborative Biz Relationships GUEST POST by Jerrilynn B. Thomas, Founder Women Partner & One Million Woman Link Up. Email to inquire about partnering   Wouldn't it be great if you knew who was interested in collaborating with your type of business as well as marketing to your ideal client so you could cut through all the clutter on LinkedIn? Women Partner is pleased to announce its annual list of 100 Female … Continue reading...

3 Things to Keep in Mind When Launching an SEO Campaign

Though indeed a useful tool, search engine optimization (or SEO) is not exactly a magic wand that can be waved around to attract visitors or generate buzz. The realm of SEO for lawyers is vast and encompasses numerous strategies and methods that a business owner may use to help grow their company. However, the many options available can easily overwhelm SEO novices. Many elements of internet marketing for lawyers also feature particular … Continue reading...

Six Tips for Writing Quality Content

Unlike many aspects of our everyday lives, search engine optimization (or SEO) is a technological wonder that only seems to become simpler as time progresses. While there are indeed numerous aspects of legal SEO that can be daunting to a novice, current and emerging trends suggest a change in focus from the lawyer SEO tricks of years to one simple idea: promote quality content. After all, the entire point of search engines like Google, Yahoo, and … Continue reading...

Four Changes to SEO to Expect in the Next Year

Search engine optimization is an ever-evolving beast. Emerging technologies, changes in user patterns, and algorithm updates consistently change the legal SEO climate as we know it, but certain elements of search engine optimization have remained effective over the years. Keyword-centric optimization, text-only content, and manual backlinks still have their places within search engine optimization as it exists today, but many of these lawyer SEO … Continue reading...